When we arrived at the Louis Vuitton store, we were escorted up to their private salon which is the loft penthouse.
Our hosts were Alin, Christina and Quentin who were very gracious as we spent close to two hours talking about their new collection and LV’s watchmaking ambitions. In true LVMH style, the discussions were accompanied with the fabulous Dom Perignon 2002 vintage. This was our second tasting of this remarkable Champagne and definitely not the last.
The innovative Tambour Spin Time GMT puts an interesting ‘spin’ on reading the time as it lacks the hour hand.
The hours are marked by 12 rotating cubes. The design of the innovative rotating cubes was born at LVMH’s workshops in La Chaux-de-Fonds. The assemblage of the movement also takes place there.
Anytime you drop a glance at the face of the new Louis Vuitton watch, eleven of the cubes have a blank face with a subtle letter “V”), while the current hour is numerically shown by the 12th cube found in the current hour position.
A great advantage of this innovative hour display is that the cubes feature numerals on two sides, so they display a.m. or p.m time. As for the minutes, they are traditionally shown by a minute hand. You will also notice a conventional GMT hand in yellow. The GMT time is adjusted by the crown positioned at 8 o’clock.
The new Louis Vuitton watch provides precision timekeeping with help of a Swiss-made self-winding movement - the caliber LV 119 - with an ETA base. The quality of the finish is of an exceptional standard as is the heft of the 44mm white gold case. Attention to the small details is very high, typified by the wonderful execution of the rotor design (an element that quite a number high end brands seem to constantly neglect).
The Tambour Spin Time GMT watch also boasts the brand’s LeVel Up crown stem lifting system used to allows the crown to move for utmost comfort on the wrist. The idea of the system was suggested by the transfer case on a car. It represents a number of toothed wheels engaged with an internal toothed wheel that regulates winding, along with the date and hour adjusting.
The lady’s version in white gold with black and white diamonds is truly remarkable.
The Tambour Spin Time is an interesting and unique way of keeping time. It remains a given that Louis Vuitton is evolving into a serious alternative for the astute collector that has it all.
Once again thankyou to Alin, Christina and Quentin for the opportunity to inspect these stunning watches and to Maison Louis Vuitton for continuing its journey in high end luxury products.
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